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The New Focus Group: Mzinga Launches at TechCrunch Boston
At our TechCrunch Boston MeetUp, a company is launching called Mzinga that brings white-label social networks to consumer research. Mzinga, which means “beehive” in Swahili, is actually the combination...
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The Most Watched TV Shows Are Not The Most Talked About Online
Measuring viewer “engagement” on TV is simple. You count how many people tune into a given show. It stands to reason that the most popular shows would also be the most popular ones on social networks....
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IDG Teams Up With Networked Insights To Sift Through Social Noise
For marketers, social networks offer a goldmine of data about topics and brands. But there’s actually too much data to easily parse for most companies to get at the most valuable data. That’s why IDG...
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Social Media Analytics Startup Networked Insights Raises $5 Million
Networked Insights, a Madison, Wisconsin-based social media analytics company, has just announced a $5 million Series A funding round led by Kegonsa Capital Partners. Which confuses me, because...
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Wisconsin: Land of Beer, Cheese, and…Startups
Editor’s Note: The following is a guest post by Steve Faulkner. He is the CEO of the GeoHuddle, a Madison, Wisconsin based startup developing community geothermal heating and cooling systems. You can...
View ArticleGoldman Sachs Leads $20M Round In Social Media Marketing Platform Networked...
Networked Insights, the developers of a marketing decision platform has raised $20 million in new funding led by Goldman Sachs Asset Management. This brings the startup’s total funding to nearly $30...
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Twitter Introduces Gnip Insights APIs To Help Brands Better Understand...
Gnip is the company that has been keeping archives of every tweet going back to the first one in 2006. Twitter knew how important this data was to marketers and companies so it acquired the company and...
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